Art Marketing Workshops
Group Workshops
This workshop is for artists who would like to learn more about having a websites, email marketing and social media, as well as some of the business aspects of art such as pricing, keeping an inventory, photographing your work, and more. It is typically 1-1/2 to 2 days long. Topics covered include:
- the importance of having a website to promote your work and practices you should follow
- how to set up and grow an email newsletter to grow your collector base
- how to set up & utilize social media (Facebook, Twitter, etc) to promote your work
- blogging - benefits/negatives, best practices, how to get started
- marketing materials you will need and how to use them
- what to expect from galleries and what they expect from you
- learn where your art fits into the market and how to price it
- the importance of keeping an inventory of your work
- photographing your work
- defining success for yourself, setting goals and creating a plan of action
Comments From Previous Participants
"I want to thank you abundantly for your "Marketing of Art" workshop! The section on "Defining Success and Setting Goals" is truly high octane. I think that I always vaguely knew what I have to do but this section of your course has solidified that knowing and brought home a plan for success. I am barely computer literate, however, I found your presentation on website and email marketing to be understandable. Thanks also for the wealth of insight into the subject of dealing with galleries. It is frighteningly obvious to me that, without this information, I would make many costly mistakes. All in all - an empowering and valuable day! Thanks again!"
- Sharon R.
"Leah, having been in marketing for so many years most certainly does not mean that I knew half of what you taught us. It does however enable me to both agree with and understand your marketing concepts, methods and recommendations. It was all familiar territory (marketing) in a foreign land (fine art) and I will be able to apply 100% of everything that you shared with us. Your easy manner and experience were refreshing and easy to understand and in this you can be confident and came across as such. The format you followed and steps presented flowed easily and logically. I was never overwhelmed - simply and totally pumped!"
- Wendy P.
If you are interested in having me come to present the Business Of Art Workshop in your area, please contact me.
Combo Workshop
Improve Your Painting & Marketing Skills in one weekend!
Typically there are either painting workshops or workshops on how to promote your work, but not the combination. My husband and I offer a 2-day workshop that encompasses both. How it works is half of the group paints with Jerry the first day while the other half is with me learning components of the business and promotion side of art, then the groups switch the following day. There is also the option of adding a painting demonstration by Jerry the evening prior to the workshop. Here are details of what each of us covers in the workshop:
A Day With Carlson – taught by Jerry Markham
In this one day workshop we will be delving into ideas John F. Carlson lays out in his timeless book 'John Carlson’s Guide to Landscape Painting'. Carlson’s ideas have been used for years by many painters and yet I hear often that his book is difficult to read, which it is. So I have developed some exercises to help simplify some of the main points in his book. We will begin with a painting demonstration to illustrate what we will be learning, followed by a few exercises then a painting session of your own to further illustrate the concepts of composition, value, and the important difference between atmospheric perspective and linear perspective.
This class is suitable for beginners to advanced painters in oil, acrylic, and watercolour as it involves tools and information that will help make your landscape paintings more dynamic and authentic no matter which medium you use. This can be plein air or indoor.
Business Of Art – taught by Leah Markham
It covers the same info as above but slightly condensed to fit into one day.
Scheduled Workshops
There are none scheduled at this time. Please check back soon.
Want to schedule a workshop in your area?
If you have a group that is interested in having us come to your area to teach a workshop, please contact me.
