Full Video Series

Chapters:

Ch1: Welcome & Best practices to keep in mind when setting up a website

Ch3: Adding Content

• Choose your template and setting up pages
• Header images
• Start adding content including slideshows (eg - homepage)
• Add & format text including adding links (eg - homepage)
• Add/format a single image with text (eg - biography page & Galleries page)
• Contact forms (eg - contact page)

38m 30s

03m 25s

07m 03s

06m 05s

05m 39s

07m 51s

09m 39s

Ch4: Portfolios

• Set up initial artwork page with multiple portfolio categories
• Set up sub-pages (drop-down menu) within the Artwork section for each portfolio
• Creating portfolios including optional settings
• Link main artwork page to each portfolio page
• Create individual pages for each item of artwork
• Make website live to your own domain, backing up website, log in/out, account settings

28m 59s

04m 13s

01m 36s

08m 22s

05m 09s

04m 59s

03m 02s

Ch5: Blog

• Set up of blog, how to create a blog post
• How the blog/commenting works, things you could blog about, etc

11m 59s

07m 44s

05m 15s

Ch6: Additional Features

• Include video
• Add a Google map
• Include forum, survey and RSVP form
• Add social sharing buttons Part 1 - Facebook Like button
• Add social sharing buttons Part 2 - Share This buttons
• Replace website title with logo, change the background color and other design options

36m 07s

02m 58s

05m 55s

04m 15s

07m 19s

09m 24s

06m 16s

Ch7: Taking online payments with PayPal

• Setting up a PayPal account
• Review of PayPal's features including settings (tax, shipping, etc), paying others for items,
  requesting money by sending an invoice, and transferring money to your bank account
• Adding products for sale in conjunction with PayPal - Part 1
• Adding products for sale in conjunction with PayPal - Part 2 - Creating PayPal buy now
  button with different size/price options & other websites for selling artwork online

24m 02s

04m 18s

05m 48s

07m 22s

06m 34s

Ch8: Google Analytics website visitor tracking

• Overview & account setup; adding code to website
• Logging into Analytics and additional settings
• Looking through items within the web stats and what they mean - Part 1
• Looking through items within the web stats and what they mean - Part 2
• Looking through items within the web stats and what they mean - Part 3

33m 07s

05m 46s

04m 59s

07m 38s

04m 33s

07m 11s

Ch9: Search Engine Optimization

• Introduction; explanation of page titles and descriptions; where they go in website
• Researching the best keywords to use
• Writing your page titles and descriptions and putting them into each web page
• Using keywords in content, links, alt tags and captions
• Submitting website to search engines, submitting Sitemap using Webmaster Tools
• Link building and concluding info

33m 37s

05m 45s

07m 30s

08m 51s

03m 10s

05m 54s

02m 27s

Ch10: Photoshop Elements

• Introduction, taking photos, rotating and cropping images, zooming in & out
• Using features within the Enhance menu to color correct images to match the paintings
• Setting image size - for entry requirements, high resolution print sizes, and website images
• Save images for the web
• Crop and size images to a specific pixel size
• Creating your own image (changing background color, adding text & images, etc)

26m 30s

04m 52s

06m 41s

04m 27s

02m 01s

02m 30s

05m 59s

Ch11: MailChimp Part 1 - Set Up

• Introduction to e-mail marketing and initial set-up of new MailChimp account
• Creating a subscriber list
• Designing your sign-up form
• Adding form fields/questions to your signup form and editing form information
• Setting up your own Thank You page to redirect people to after they sign up for your email
• Adding the email sign-up form to your website
• Adding/importing subscribers, deleting subscribers, viewing your subscriber list

34m 39s

04m 22s

02m 05s

06m 38s

05m 38s

02m 24s

07m 05s

06m 27s

Ch12: MailChimp Part 2 - Sending Campaigns

• First few steps to sending an email campaign
• Choosing a design for your email and editing that design
• Adding information and images to the email
• Final steps to sending email campaign
• Viewing reports and other features MailChimp provides

29m 57s

03m 55s

06m 11s

08m 27s

03m 56s

07m 28s

Ch13: Facebook (design has changed - updates coming soon)

• Introduction to Facebook; personal vs business page; and creating a new business page
• Overview of the items on the page
• Part 1 of page settings - Settings, Permissions, Information, Profile Picture, Featured
• Part 2 of page settings - Resources (advertising), admins, apps, mobile settings, Insights
• Adding content - events, images, links, videos, etc - and ideas of content to post
• Create custom welcome page
• Start attracting fans to your page
• Examples of how word can spread quickly through Facebook
• Finding people to follow; newsfeed; difference between business & personal pages
• Settings and features within the personal profile
• Image security & conclusions

54m 36s

07m 13s

02m 53s

06m 28s

05m 36s

05m 29s

11m 13s

01m 37s

05m 08s

02m 34s

03m 57s

02m 28s

Ch14: Twitter (design has changed - updates coming soon)

• Introduction to Twitter and initial setup of account
• Setting up profile, page design and other account settings
• Tweeting including links, an image, a location, etc
• Re-tweeting other tweets or articles; following people; using lists
• Using search tools to find people with similar interests to follow; hashtags & trends
• Building up your followers and ideas of things to tweet about
• Replying to tweets; sending direct tweets and messages; Favorites; Mentions
• Advertising on Twitter

37m 33s

05m 31s

06m 39s

05m 55s

04m 46s

06m 38s

02m 02s

04m 14s

01m 48s

Ch15: Link Social Networks Together & Tools for Easy Management

• Connect MailChimp with Facebook & Twitter
• Connect Facebook/Twitter plus tools for easy management

09m 00s

05m 17s

03m 43s